Andrew Boulton·May 8, 2025Why copywriters should get awards for the good ideas that get ruinedThe film critic Roger Ebert once suggested, with Morgan Freeman in mind, that ‘maybe actors should be given Oscars not for the good films…A response icon1A response icon1
Andrew Boulton·Dec 5, 2024How To Show Them AllIf I knew how to find such things out, I’m sure I’d uncover some scientific paper that conveys just how few people who vow to ‘show you…
Andrew Boulton·Jan 16, 2023Copywriting Is — the lost chapterThe missing chapter of Copywriting Is… 30-or-so thoughts on thinking like a copywriterA response icon6A response icon6
Andrew Boulton·Aug 8, 202299 ways to have more fun as a copywriter (and possibly get a bit better at it too)1. Try your best.A response icon4A response icon4
Andrew Boulton·Mar 28, 2022I am really boring about wild swimming (and I think you may be too)Outdoor swimming didn’t make me boring, it just gave me something with which to bore people.
Andrew Boulton·Mar 14, 2022Every copywriting mistake I made (this week)I didn’t read the brief properly.A response icon5A response icon5
Andrew Boulton·Jul 14, 2021Pretty much everything you’ll ever feel when you’re a copywriterYou’ll feel like you’ve been given an awful lot of words in order to write just a few.
Andrew Boulton·Jun 16, 2021I don’t know (the three best words a creative can say)I read an interview once with the novelist Nelson Algren where he said this:
Andrew Boulton·Nov 20, 2020The copywriter who stopped writing copyAt this point, I find the most useful copywriting advice I give is to simply share the dependable counsel offered by other writers.
Andrew Boulton·Sep 10, 2020Creative like ColumboI couldn’t explain why exactly, but creative people seem, in my experience, more dependent on heroic figures than most.
