Why copywriters should get awards for the good ideas that get ruinedThe film critic Roger Ebert once suggested, with Morgan Freeman in mind, that ‘maybe actors should be given Oscars not for the good films…May 8A response icon1May 8A response icon1
How To Show Them AllIf I knew how to find such things out, I’m sure I’d uncover some scientific paper that conveys just how few people who vow to ‘show you…Dec 5, 2024Dec 5, 2024
Copywriting Is — the lost chapterThe missing chapter of Copywriting Is… 30-or-so thoughts on thinking like a copywriterJan 16, 2023A response icon6Jan 16, 2023A response icon6
99 ways to have more fun as a copywriter (and possibly get a bit better at it too)1. Try your best.Aug 8, 2022A response icon4Aug 8, 2022A response icon4
I am really boring about wild swimming (and I think you may be too)Outdoor swimming didn’t make me boring, it just gave me something with which to bore people.Mar 28, 2022Mar 28, 2022
Every copywriting mistake I made (this week)I didn’t read the brief properly.Mar 14, 2022A response icon5Mar 14, 2022A response icon5
Pretty much everything you’ll ever feel when you’re a copywriterYou’ll feel like you’ve been given an awful lot of words in order to write just a few.Jul 14, 2021Jul 14, 2021
I don’t know (the three best words a creative can say)I read an interview once with the novelist Nelson Algren where he said this:Jun 16, 2021Jun 16, 2021
The copywriter who stopped writing copyAt this point, I find the most useful copywriting advice I give is to simply share the dependable counsel offered by other writers.Nov 20, 2020Nov 20, 2020
Creative like ColumboI couldn’t explain why exactly, but creative people seem, in my experience, more dependent on heroic figures than most.Sep 10, 2020Sep 10, 2020
