Andrew BoultonCopywriting Is — the lost chapterThe missing chapter of Copywriting Is… 30-or-so thoughts on thinking like a copywriter5 min read·Jan 16, 2023--6--6
Andrew Boulton99 ways to have more fun as a copywriter (and possibly get a bit better at it too)1. Try your best.4 min read·Aug 8, 2022--3--3
Andrew BoultonI am really boring about wild swimming (and I think you may be too)Outdoor swimming didn’t make me boring, it just gave me something with which to bore people.4 min read·Mar 28, 2022----
Andrew BoultonEvery copywriting mistake I made (this week)I didn’t read the brief properly.2 min read·Mar 14, 2022--6--6
Andrew BoultonPretty much everything you’ll ever feel when you’re a copywriterYou’ll feel like you’ve been given an awful lot of words in order to write just a few.3 min read·Jul 14, 2021----
Andrew BoultonI don’t know (the three best words a creative can say)I read an interview once with the novelist Nelson Algren where he said this:3 min read·Jun 16, 2021----
Andrew BoultonThe copywriter who stopped writing copyAt this point, I find the most useful copywriting advice I give is to simply share the dependable counsel offered by other writers.3 min read·Nov 20, 2020----
Andrew BoultonCreative like ColumboI couldn’t explain why exactly, but creative people seem, in my experience, more dependent on heroic figures than most.4 min read·Sep 10, 2020----
Andrew BoultonEnglish teachers, meet copywriters.My A-level choices were made thusly: Geography (because we got a week’s trip to Poole). Psychology (because I had/have a debilitating…4 min read·Aug 24, 2020--2--2
Andrew Boulton12 of the very (very) best new creative teams aroundThe downside to teaching on a Creative Advertising course is, quite simply, the envy.4 min read·Aug 5, 2020----
