Andrew BoultonCopywriting Is — the lost chapterThe missing chapter of Copywriting Is… 30-or-so thoughts on thinking like a copywriterJan 16, 20236Jan 16, 20236
Andrew Boulton99 ways to have more fun as a copywriter (and possibly get a bit better at it too)1. Try your best.Aug 8, 20224Aug 8, 20224
Andrew BoultonI am really boring about wild swimming (and I think you may be too)Outdoor swimming didn’t make me boring, it just gave me something with which to bore people.Mar 28, 2022Mar 28, 2022
Andrew BoultonEvery copywriting mistake I made (this week)I didn’t read the brief properly.Mar 14, 20226Mar 14, 20226
Andrew BoultonPretty much everything you’ll ever feel when you’re a copywriterYou’ll feel like you’ve been given an awful lot of words in order to write just a few.Jul 14, 2021Jul 14, 2021
Andrew BoultonI don’t know (the three best words a creative can say)I read an interview once with the novelist Nelson Algren where he said this:Jun 16, 2021Jun 16, 2021
Andrew BoultonThe copywriter who stopped writing copyAt this point, I find the most useful copywriting advice I give is to simply share the dependable counsel offered by other writers.Nov 20, 2020Nov 20, 2020
Andrew BoultonCreative like ColumboI couldn’t explain why exactly, but creative people seem, in my experience, more dependent on heroic figures than most.Sep 10, 2020Sep 10, 2020
Andrew BoultonEnglish teachers, meet copywriters.My A-level choices were made thusly: Geography (because we got a week’s trip to Poole). Psychology (because I had/have a debilitating…Aug 24, 20202Aug 24, 20202
Andrew Boulton12 of the very (very) best new creative teams aroundThe downside to teaching on a Creative Advertising course is, quite simply, the envy.Aug 5, 2020Aug 5, 2020
